Audemars Piguet lounge @ Nikki Beach
Field
restaurant
Tag
interior
Location
Saint Barthélemy Island
Year
2022
Client
Audemars Piguet
Credits
More
Size: 3 x 1.6 meters
Summary
Set within the vibrant atmosphere of the beach club, the installation translates Audemars Piguet’s identity into spatial and material elements. Our studio contributed to the conceptual development and spatial articulation, exploring how light, form, and display could convey the brand’s values while harmonizing with the dynamic tropical context. The result is an environment that invites engagement, curiosity, and appreciation of the brand’s artistry.
Challenge
Translating the essence of a luxury watchmaker into a temporary installation posed the challenge of balancing visual impact with elegance and functionality. The space needed to captivate attention while remaining coherent with the beach club’s atmosphere, ensuring a seamless and memorable visitor experience.
Solutions
By shaping the spatial layout, material palette, and display features with attention to detail and narrative flow, the studio created an installation that conveys refinement and sophistication. Subtle gestures in lighting, texture, and form were orchestrated to evoke the brand’s craftsmanship, resulting in a distinctive experience that merges luxury, design, and context.
