InForma
A retail concept expressing InForma’s technological sophistication through contrasting surfaces, light and spatial proportions. Steel walls, illuminated displays and boldly coloured glazing create a scenographic setting aligned with the equipment on display.
Client
InForma Body Tech
Location
Lecco, Italy
Year
2017
By its very nature, the InForma brand calls for the creation of spaces that communicate its technological sophistication and exclusivity in a simple and direct way. These qualities are conveyed primarily through the interplay of contrasting elements: glossy and matte surfaces, dark and bright environments, and spatial compression and expansion. They are further enhanced by striking scenographic features, such as steel walls, illuminated lightboxes, LED lighting and glazing in bold colours, all in keeping with the aesthetics of the equipment on display.
Query
Translating the brand's technological sophistication into a distinctive spatial experience, communicating innovation and exclusivity through a clear and immediate visual language. The challenge was to create an environment that enhances the displayed equipment while balancing contrasting materials, lighting effects and spatial perceptions.
Solution
We built a bold architectural concept based on the interplay of glossy and matte surfaces, dark and bright environments, and contrasting spatial dimensions. Steel walls, illuminated lightboxes, LED lighting and coloured glass elements create a striking scenographic setting, reinforcing the brand's identity and highlighting the technological character of the products on display.
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