Meat Crew - America Smash Burger
An industrial-inspired burger restaurant format based on MochoHF’s original concept. QDS develops the detailed design, organising entrance, ordering and waiting areas around a defining counter to create a functional, recognisable format adaptable to different locations.
Client
MochoHF
Location
Milan, Italy
Year
2026
The Meat Crew concept, developed by client MochoHF, draws inspiration from the contemporary burger scene and artisanal street food culture. Its architectural language is defined by an essential industrial aesthetic, combining robust materials, functionality and authenticity. Our studio is responsible for the development of the executive design, translating the original concept into practical and functional solutions. Particular attention is given to spatial organization and circulation flows, with a clear distinction between entrance, ordering and waiting areas, while the counter serves as the central and defining element of the space. The goal is to create a coherent and flexible format, easily replicable across different locations while preserving the brand’s distinctive identity.
Query
Developing a distinctive and easily replicable retail format, translating the client's vision into a functional space while preserving the brand's identity. The challenge was to optimize spatial organization and customer flows, creating a clear and engaging experience from entrance to ordering and waiting areas.
Solution
Our studio developed the detailed design, transforming the original concept into practical architectural solutions. The layout focuses on efficient circulation and a central, recognizable counter, using robust materials and an essential industrial aesthetic to create a cohesive, flexible and recognizable brand environment.
Credits
Concept Design: MochoHF
Technical Design Development: QDS.studio
Tag
Details
