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Arts & Foods Exhibition

A 7,000-square-metre exhibition exploring art, food and the rituals of dining from 1851 to the present. Curated by Germano Celant with artistic direction by Italo Rota, the project includes a contribution to design development and construction supervision.

Client

Triennale di Milano - EXPO 2015

Location

Milan, Italy @ Triennale di Milano

Year

2015

  • The intricate relationship between the arts and food will be retraced and analysed in the Arts & Foods pavilion, the only thematic area of Expo Milan 2015 to be held in the city.
    Arts & Foods will focus on all those visual, sculptural, object-based and environmental forms that, ever since 1851, the year of the first Expo in London, have revolved around the world of food, nutrition, and dining together.
    ​The exhibition will provide a worldwide overview of the interaction between aesthetics and design in the rituals of eating, as an international event that will use different media to take visitors through time, from the historic to the contemporary, and through forms of expression, creativity and communication in all cultural areas. Design development and construction supervision of the exhibition design conceived by Italo Rota.

Query

The main challenge was to translate a complex, multidisciplinary concept into a coherent physical exhibition that could engage a diverse international audience. The design had to integrate multiple media, display formats, and interactive elements, while maintaining a clear narrative flow and a high-quality visual impact.

Solution

Our studio approached the project by coordinating design development with practical construction strategies. Detailed supervision, material selection, and attention to spatial flow allowed us to faithfully realize the conceptual vision. The result was an exhibition that effectively communicated the intersection of art and food, creating an engaging, educational, and visually compelling experience for visitors from around the world.

Credits

Art Direction: Italo Rota
Curatorship: Germano Celant
Graphic Design: Irma Boom Office
Photo: Attilio Maranzano

Tag

exhibition

Details

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