Kuwait Pavilion @EXPO2015
A pavilion for Expo Milano 2015 whose dhow-inspired architecture introduces Kuwait’s landscape, hospitality and cultural heritage. The contribution includes preliminary design development and construction supervision of Italo Rota’s exhibition design, translating these themes into a spatial visitor journey.
Client
State of Kuwait
Location
Milan, Italy @ EXPO 2015
Year
2015
Along the Decumanus, the pavilion evokes the traditional Arab sailing vessels known as dhows, bringing dynamism and movement to the façade through references to Kuwait’s cultural heritage. From the outset, visitors are immersed in the defining characteristics of the nation: the vast, endless desert, the miracle of water, the hospitality of its people, and its growing commitment to feeding the world. With artistic direction by Italo Rota.

Query
The challenge lay in creating a pavilion that is both symbolic and functional, where architectural forms, exhibition content, and visitor circulation coalesce into a cohesive and engaging experience. The design needed to balance cultural storytelling with structural clarity and a memorable spatial impact.
Solution
Through careful orchestration of form, materials, and exhibition layout, the studio helped translate conceptual ideas into tangible experiences. The dynamic volumes inspired by dhow ships guide the visitor journey, while thoughtful spatial planning ensures clarity and immersion. The resulting pavilion offers a narrative-rich environment where culture, heritage, and design converge seamlessly.
Credits
Art Direction: Italo Rota
Engineering: Studio Progetto CMR
Dramaturgy/Story: Steiner Sarnen Schweiz AG
General Contractor: Nussli Italia S.r.l.
Tag
exhibition, architecture
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