Summit dei Numeri Uno - Pirelli Hangar Bicocca
A multimedia installation for Class Editori’s first Summit dei Numeri Uno at Pirelli HangarBicocca, with artistic direction by Italo Rota. Participants’ ideas are printed onto a 32-metre-long board, connecting live discussion with an evolving representation of Italy’s future.
Client
Class Editori
Location
Pirelli Hangar Bicocca - Milan, Italy
Year
2016
The first “Summit of the Leaders”, organised and promoted by Class Editori. The multimedia installations, showcasing the best of Italy’s future, are complemented by the reflections and ideas developed by the summit participants. These are collected and reproduced using large-format continuous-feed inkjet plotters on a 32-metre-long board. With artistic direction by Italo Rota.
Query
Creating an immersive and engaging installation capable of communicating the vision of Italy's future while bringing together multimedia content and the contributions of summit participants. The challenge was to transform ideas and reflections into a large-scale visual narrative.
Solution
We developed an integrated multimedia installation combining digital content with a 32-metre-long printed surface. Participants' thoughts and reflections were collected and reproduced using large-format continuous-feed inkjet plotters, creating a continuous visual narrative that enhances the event's message. The project was realised under the artistic direction of Italo Rota.
Credits
Concept and Creative Direction: Italo Rota
Tag
Details
