:Pinalli Ferrara - C.so Martiri della Libertà
Pinalli’s contemporary retail language meets the columns, arches and vaulted ceilings of its Ferrara location. Display furnishings follow the rhythm of the existing space, giving the shared brand concept a distinctive architectural expression.
Client
Pinalli
Location
Ferrara, Italy
Year
2025
The Pinalli store on Corso Martiri della Libertà in Ferrara brings the brand’s contemporary retail language into a space with a pronounced architectural character. Columns, arches and vaulted ceilings establish a rhythm that gives this location its own identity within the network.
The design works with this existing sequence. Display elements occupy the space between the architectural features, while the long views through the store allow the product presentation and the overhead structure to be read together. The contrast between the existing architecture and the lighter contemporary furnishings becomes a defining part of the interior.
The project explores how a consistent retail concept can take on a different expression through its setting. Pinalli’s display language remains recognisable, while the spatial experience is shaped by the proportions, depth and rhythm of the Ferrara premises.
Query
Adapt Pinalli’s retail concept to premises defined by columns, arches and vaulted ceilings. Provide a clear shopping experience while allowing the existing architecture to remain a central part of the store’s character.
Solution
The layout and display furnishings respond to the rhythm of the existing structure. Long sightlines connect the retail areas, while the contrast between contemporary display elements and the articulated ceilings gives the store a recognisable Pinalli identity rooted in its Ferrara setting.
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