:Pinalli Retail System

Pinalli Retail System develops a shared design language for the brand’s growing network of beauty stores. First expressed in the Milan flagship, the concept connects colour, light, display and customer experience within a framework that can respond to different locations.

The project operates across two scales: the identity of the network and the specific requirements of each store. High-street premises, shopping centres and outlet locations call for different layouts, circulation patterns and relationships with their surroundings. A consistent vocabulary of furnishings, product categories and visual cues allows these variations to remain recognisably Pinalli.

Custom display elements and furniture details are developed with their production and application in mind. The system evolves through the experience gained on individual projects, allowing design decisions to be refined as the network expands.

QDS connects concept development with technical design, specialist coordination, supplier dialogue and work on site. Following the process through production, installation and final handover helps maintain continuity between the brand’s identity and its physical expression across the network.