:Pinalli Forlì - CC punta di Ferro
A Pinalli beauty store at Forlì’s Punta di Ferro shopping centre, where a prominent branded entrance and a bright, visible interior connect the mall gallery with the shopping experience. The project adapts the shared retail concept to its commercial setting.
Client
Pinalli
Location
Forlì, Italy
Year
2024
The Pinalli store at Centro Commerciale Punta di Ferro in Forlì applies the brand’s retail concept to a shopping-centre setting. Here, the relationship between the mall frontage and the interior becomes a central part of the project: the store needs to communicate its identity clearly from the shared circulation space and invite customers to explore within.
A prominent Pinalli sign frames the entrance, while the glazed frontage offers views into the shop. Illuminated product displays and a bright interior extend the brand’s presence beyond the threshold, making the transition from the gallery to the retail space visually direct.
Within this setting, the shared language of display, light and colour provides continuity with the wider network. The Forlì project demonstrates how the concept can be expressed through the visibility and accessibility of a mall store, with the entrance and product presentation working together as the first encounter with the brand.
Query
Translate Pinalli’s identity into a store that is immediately recognisable from the shopping-centre gallery. Create a clear transition from the entrance to the product displays while maintaining continuity with the wider retail network.
Solution
The entrance combines prominent signage with a glazed frontage that reveals the interior. Illuminated displays and the shared palette of light and colour carry the brand identity into the store, connecting visibility from the mall with a legible shopping environment.
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